If a woman wants to drive the men wild, she might want to dress in red. Men rated a woman shown in photographs as more sexually attractive if she was wearing red clothing or if she was shown in an image framed by a red border rather than some other colour, US researchers said. (Text courtesy: ANI) In photo: Kylie Minogue performs on June 26, 2008 in Belfast, Northern Ireland. The concert is part of her KYLIE X 2008 Tour.
The study led by psychology professor Andrew Elliot of the University of Rochester in Rochester, New York, seemed to confirm red as the colour of romance - as so many Valentine's Day card makers and lipstick sellers have believed for years. In photo: Actress/singer Paris Hilton arrives at the Pharrell Williams & Absolut Ruby Red Pre-VMA Bash at Chinatown Brasserie August 30, 2006 in New York City.
Although this 'red alert' may be a product of human society associating red with love for eons, it also may arise from more primitive biological roots, Elliot said. In photo: Host Eva Longoria Parker poses for a portrait during the 2008 ALMA Awards held at the Pasadena Civic Auditorium on August 17, 2008 in Pasadena, California.
Noting the genetic similarity of humans to higher primates, he said scientists have shown that certain male primates are especially attracted to females of their species displaying red. For example, female baboons and chimpanzees show red colouring when nearing ovulation, sending a sexual signal that the males apparently find irresistible. In photo: Singer Shakira attends the Ein Herz fuer Kinder (A Heart for Children) charity telethon gala December 15, 2007 in Berlin, Germany.